BEHIND THE SCENES: This Must Be The Place

April 20, 2019

If you're following us on Instagram, you already know the BOAW team has been busy with the launch of our new editorial: This Must Be The Place.
On a warm Monday morning we met Porto-based photographer Nuno Vieira and the lovely Camila to shoot our SS19 editoral.
We chose to establish our quarter in the park above Campo Santa Clara, up the hills of Lisbon!
For this shoot, we wanted something funny and a bit odd. What wouldn't you do with this outfit? What element is out of place here? We chose to push this element to the edge in order to create a natural result, but still with a particular taste.
The character Camila embodies is an optimistic, almost candid woman. She shines bright and just does as she wishes. Her energy and enthusiasm are perceptive from afar. Can you see?

We selected some key pieces from our favourites Miista and matched them with some niche brands our editor brought from Seoul to create a bunch of fresh and dynamic styles!

One of our inspiration was later to be found in Talking Heads' This Must Be The Place. We've all been there. You have an insane crush and instead of acting cool, you do just the opposite. Awkward.
Scroll down to discover the final result!
STYLING: Buki Fadipe